Protective Packaging Trends: The Post-Consumer Recycled Content Era Has Arrived
In recent years, there has been an increased prioritization not just on the use of recycled content, but on the use of post-consumer recycled content (PCR). Unlike post-industrial recycled content (PIR), which comes from industrial scrap, PCR comes from materials used by consumers. So, what has driven PCR's rapid rise to importance? We connect it to trends in environmental regulations, consumer demand, and corporate sustainability.
Evolving Regulation: A Snowball Effect
Over just the last few years, environmental regulations have been tightening across the globe. In the US, five states have passed new EPR regulations, with bills on the floor in at least nine others. In California, the newly minted regulations specify that “recycled content” exclusively refers to PCR. This PCR standard will set the bar for companies with national reach.
Consumer Demand: A Discerning Shopper
Today's consumers increasingly value transparency and actively seek out products that reflect an environmentally responsible approach. Incorporating PCR content into their packaging enables companies to emphasize their commitment to sustainability. Not only does PCR close the recycling loop on consumer packaging by reducing landfill waste, it also empowers consumers to directly participate in the process.
Sustainability: Industry Leaders Setting the PCR Standard
Sustainability goals are now at the forefront of corporate strategy. Because it is an efficient way to reduce environmental footprint, incorporating PCR content into protective packaging has become more and more widespread. Most notably, industry leaders across a range of verticals—including Unilever, Amazon and Walmart—have all incorporated specific PCR goals into their corporate strategies.
The Time is Now
By staying ahead of these trends, companies can incorporate packaging solutions that not only protect products, but also resonate with consumers' values, support company goals, and meet regulatory requirements. While sustainability needs can vary from company to company, one thing is abundantly clear—the time to consider PCR is now.
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