Parcel Forum 2019
Pregis’ Ryan Germann, Ivan Brewington and Jack Mahoney will be instructing the ‘Packaging Strategies for an eCommerce World’ workshop alongside FedEx's Jay Gilman Monday, October 28th
Today, many companies utilize parcel networks to deliver products to their customers. But this seemingly simple task of preparing a package can have a major impact on key areas including parcel spend and the customer experience. Unboxing is not just a trending term—it’s an imperative part of connecting customers to your brand and creating customers for life. In this workshop, we will dive into recent data to demonstrate its impact on consumers’ emotions, re-order rates and amounts they expect to pay. We will also hear from experts on packaging design to minimize damage in parcel networks while keeping shipping and packaging costs in check. This packaging crash course will empower newcomers as well as refresh seasoned vets with the latest trends.
LEARNING OBJECTIVES
- Different roles of packaging by channel
- Protective packaging impact on consumers’ perception of product value
- Packaging basics: materials and applications
- Packing for parcel networks
- Sustainability perspective on parcel packaging and impact of damages
- Consumers’ emotional response to protective packaging
- Unboxing for social media
- Quantifying the total cost of damages (impact to your business)
- Packaging characteristics impact on parcel spend
- Recent changes to Amazon packaging requirements
If you’re planning to attend Parcel Forum, we welcome you to attend the workshop on Monday from 9:00 AM - 4:30 PM. We look forward to seeing you there!
