Omni-Channel: Protective Packaging Considerations
Protective packaging choices made by omni-channel retailers can help improve consumer experience, increase sales and grow lifetime value. Omni-channel retailers will receive a basic tutorial on bridging the gap between consumer buying expectations and retailer fulfillment strategies ...
How to positively impact your customer life-time value via protective packaging choices
With the ongoing evolution toward omni-channel fulfillment, retailers are being challenged to provide their customers with a seamless purchasing experience regardless of where the product is being shipped from. The objective is to make the right packaging choices which will positively impact quality, speed, shipping costs and the all-important customer life-time value.
Consumers currently engage with retailers via computers, mobile internet devices, catalogs, direct mail, radio/television, as well as traditional brick and mortar stores. In some cases, companies may have their products inventoried in multiple locations including manufacturing facilities, distribution centers, retail stores, fulfillment houses, etc.
The consumer shift in how purchases are being made is pushing retailers to find solutions that will work in multiple location types. These include retail “Ship from Store” locations with limited floor space, as well as larger distribution/e-fulfillment centers or manufacturing environments. The objective is to provide consumers with a high-quality, consistent packaging experience, regardless of shipping location and employee skill set. When shipping from a handful of distribution points, standardizing packaging is a fairly simple process.
However, when the product is actually located in hundreds of stores and/or distribution centers, shipping can be a much more complex proposition--complicated further by the transition to dimensional weight pricing by the national freight carriers.
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