Looking Back and Moving Forward: Reflecting on Our 2024 Market Trend Predictions
A new year approaching is the perfect time to look back—and forward. At the beginning of 2024, we predicted three trends would emerge, centered around cost management, evolving customer demands, and the power of information. Now, we're setting our sights on 2025 by building on these insights to anticipate the next wave of growth and evolution for our industry and for our customers.
2024 Trend Prediction: Refining cost management strategies will be key to sustained profitability.
Did it happen? Yes.
In 2024, cost management dominated industry conversations as disruptions like U.S. port strikes highlighted the need for resilient supply chains. This prompted shifts toward re-shoring and near-shoring. The year also marked the rise of “Buy Now Pay Later” as a strategy to boost big-ticket item sales for consumers grappling with increased costs of living. Meanwhile, to decrease shipping and labor costs, retailers embraced omni-channel solutions such as centralized fulfillment, ship-from-store operations, and services like “Buy Online Pick Up In-Store.” All methods that drive efficiencies by putting fulfillment in the customer’s backyard and shortening the last mile.
What does this mean for 2025?
We expect omni-channel fulfillment to remain critical as retailers seek tailored solutions that benefit both consumers and brands. Businesses will need to refine these systems for maximum profitability and convenience—especially as an uncertain global marketplace takes shape.
2024 Trend Prediction: Increasingly discerning customers will expect more from their brands.
Did it happen? Yes, but there’s room to grow.
In 2024, social, sustainability, and cause-related priorities gained momentum. A PWC survey found that 75% of consumers were willing to reward brands who addressed such issues, with these companies seeing increased loyalty and improved reputation. Sustainability in packaging also played a significant role for customers in 2024, with 60% willing to pay more for sustainable options. Amidst these positive trends, there remains an opportunity for even more widespread adoption of recyclable solutions, as companies continue to perfect the balance of cost and sustainability.
What does this mean for 2025?
Brands will further steer their operations to align with the sustainable, social, and purpose-driven causes and initiatives that have become increasingly important to their customers. Not only will this help meet market expectations, it will also enhance long-term viability. Recyclability and circularity are sure to be among these efforts, especially as cost-efficient solutions become more widespread.
2024 Trend Prediction: Companies will embrace the power of information in business.
Did it happen? Yes.
In 2024, automation and AI transformed operations, optimizing processes and enabling real-time data management in modern warehouses. Smart packaging emerged—enhancing transparency and consumer engagement—while younger B2B buyers drove demand for data-rich, actionable insights and greater visibility across digital platforms.
What does this mean for 2025?
As warehouses and e-commerce fulfillment centers increasingly automate, integrating advanced Warehouse Management Systems (WMS) and IoT connectivity will be critical to monitor progress and efficiency. On-demand packaging systems designed for seamless warehouse integration will maximize uptime, ensuring businesses hit operational KPIs while delivering exceptional customer experiences.
How You Can Navigate the Future with Pregis
As we move into 2025, the packaging industry will continue to evolve with a focus on omni-channel fulfillment, brand, and innovation. To thrive, businesses must prioritize cost efficiency, deepen their commitments to the causes customers care about, and leverage the power of data-driven operations.
At Pregis, we’re here to solve your toughest challenges and help your business capitalize on these trends. Reach out today to discover how our solutions can help you lead the way in the year ahead.
